Dynamics Café

The Dynamic Retailer

Mobile Retail
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    Back at the start of January, during the National Retail Federation’s annual conference, we announced the then upcoming release of Microsoft Dynamics AX 2012 for Retail. Designed to provide midsize and enterprise retailers with an end-to-end solution that included cross-channel capabilities, social and mobile commerce, enriched point of sale (POS), and powerful enhancements for merchandising as well as robust ERP functionality, Microsoft Dynamics AX 2012 for retail was and still is about helping retailers to deliver uniquely consistent, convenient and personalized experiences for shoppers….or a Complete Shopping Experience if you want some marketing jazz.

    Fast forward 7 months to July 2012 and we are still driving hard around the notions of the Complete Shopping Experience and the Dynamic Retailer. And there is no better way to show how our retail value proposition is resonating than the increasing number of retailers choosing and successfully implementing our solutions. The value of our partnership with Dynamic Retailers like DAVIDsTEA, Fanatics, France’s largest eyewear maker – Optic 2000, Simon Pearce, and  Diane von Furstenberg (plus many more in the pipeline) cannot be underscored enough.

    To find out why retailers from across the globe are looking to Microsoft and Microsoft Dynamics for Retail to drive their businesses into the future, visit Microsoft.com and take a look at the product demos below.

    You can also follow us on Twitter @msretail.

    About Michael Griffiths

    Michael Griffiths is Global Director, Retail and Distribution, Microsoft Business Solutions. He is responsible for all product management activities related to retail solutions for Microsoft Dynamics. Michael has spent his entire career in retail and joined Microsoft in 2006 to drive the Microsoft Dynamics retail strategy and complete set of marketing initiatives. He has successfully managed the launch of multiple Microsoft Dynamics retail products and landed two key acquisitions fueling the global launch of Microsoft Dynamics AX for Retail in 50+ countries. In his role, Michael manages the global retail business with respect to IP strategy for the product portfolio – both roadmap and go-to-market. Before working at Microsoft, Michael worked for NCR Corporation running global product management for the integrated retail hardware platforms business. In that role he defined and launched strategic platforms to serve retail leaders like Wal-Mart, The Home Depot, 7-Eleven, Disney, Rite Aid and Verizon Wireless. Michael holds a Master of Business Administration and Information Technology - graduating with honors from Virginia Polytechnic Institute and State University. In his spare time, he enjoys camping, hiking, mountain biking and participating in virtually any competitive sport. View all posts by Michael Griffiths →
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